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DataFlow ProX: a platform for intelligent product data automation

With DataFlow ProX, CONSENSO TECH developed a modular platform for the automated processing of product data. Data from Excel, CSV, PDF, ERP, web or API is imported, structured, enriched and passed to target systems such as ERP, shop, CRM or PIM through intelligent export and interface logic.

At a glance

Starting point

  • Product data spread across many formats and systems
  • High manual effort for import, cleansing and enrichment
  • Differing data quality by source or supplier
  • A need for reusable export formats and interfaces
  • Consistent product information for ERP, web shop, marketing and further channels
  • A scalable foundation for AI-supported product data processes

Solution

  • Modular product data platform
  • Import from Excel, CSV, PDF, ERP, web and API
  • AI-supported pre-processing and analysis
  • Structuring, standardisation and redundancy checking
  • Automatic addition of technical data, attributes, copy and images
  • SEO- and marketing-optimised product data
  • Connect and export logic to ERP, shop, CRM, PIM and further systems
  • AI agent capabilities for search, advice, automation and data queries

Result

  • Automated product data processes from import through to export
  • Higher data quality and more consistent product information
  • Less manual preparation by business departments
  • Faster product availability in target systems
  • Reusable data and integration logic
  • A foundation for AI-supported search, advice and process automation

Product data often originates in different formats, systems and quality levels. For companies with large or complex assortment data, this leads to high manual effort, inconsistent information and slow product processes.

DataFlow ProX was developed as a modular platform to automate these product data processes. The solution imports data from Excel, CSV, PDF, ERP systems, web sources or APIs, analyses and structures it, and converts it into a consistent data model.

On that basis, product data can be standardised, completed and enriched automatically — with technical attributes, product copy, highlights, meta descriptions or further information from internal and external sources. Intelligent connect and export logic then passes the data to target systems such as ERP, web shop, CRM, PIM or document management.

DataFlow ProX combines import, data quality, AI-supported enrichment, interfaces and automation in a single end-to-end product data solution.